With the Christmas retail season upon us we have seen a number of requests from landlords to prepare Pop Up Shop leases or licences.
At this time of year these tend to be very short arrangements, often only six weeks or so, which allow seasonal retailers to take temporary space on the high street. Sometimes one retailer takes the whole unit or more commonly large units are turned into ‘pop up markets’ with small stands then being taken by a number of retailers.
These pop up shops have obvious appeal to many retailers and local traders, including those in the creative and craft industries, but also to brand name retailers wanting to capitalise on high footfall areas for a short seasonal window.
Pop Up Shops are not new, and in some areas of the country, such as Shoreditch in London, are being seen as part of a longer term regeneration solution by attracting and supporting start up businesses. Christmas though gives all landlords a chance to take advantage of the concept.
As a landlord why would you let a Pop Up Shop into your premises?
The most obvious reason is because you have a vacant unit and some rent (even if not full market rent) is better than no rent. Alternatively if a rental income is not achievable you may be able to get the Pop Up Shop tenant to agree to take on rates and outgoings responsibility in return for rent free use, another useful cost saving.
But there is another reason for allowing Pop Up Shops and that is a wider community value. Empty units on the high street are not good for consumer confidence. A bustling, active and full high street creates consumer confidence which ultimately will benefit landlords as market confidence is supported and encouraged. On a more local community level a Pop Up Shop for local crafts and trades, often backed by local councils and enterprise groups, can generate a considerable amount of goodwill, and free marketing, for a landlord and its premises. Probably a bit cynical, and not in line with the spirit of the season, but surely getting a bit of goodwill with local decision makers can never be a bad thing for a property owner!
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